ActiveCampaign makes it simple to change workflows without needing to leave the style template. For example: You can create e-mails directly within your workflow without having to hop back and forth between the automation and e-mail campaign control panels. This sounds standard, however we discovered that half of the tools we checked lacked this back function.
The tool’s Split Action feature lets you A/B test for whatever: e-mails, wait times, SMS versus email, or any type of custom-made action you’ve developed within the tool. Split Action also lets you separate the types of deals people get based upon when they get in the workflow; this is a great way to reward early risers during time-sensitive promotions.
So, for instance, if someone makes a purchase throughout the first phase of a nurturing campaign, you can integrate the Goals tag to avoid the contact to the upsell or resell phase of a workflow. Attaining a goal is among the start triggers ActiveCampaign offers, so you can automatically include someone to a new workflow if they finish the workflow when they achieve the goal.
The tool also natively incorporates with ActiveCampaign’s CRM software application at the Pro plan and higher. This gives you the capability to automate the sales pipeline by including into the CRM roster once they have actually signed up for a deal. You can designate contacts to particular sales people. You can add relationship-driven tasks, or notes, so that you’re continuously in communication from marketing to sales.
Regrettably, ActiveCampaign is still behind the market’s frontrunners in terms of its capability to publish material to social networks, and to work within the tool to carry out search marketing research study, and to use search marketing information to enhance projects (something Pardot carries out in a genius fashion). ActiveCampaign doesn’t use an iOS or Android app, which is totally undesirable.
In addition to that, they have the client messages function. Utilizing it you can send targeted messages directly to your website visitors, therefore optimizing the overall customer experience. ActiveCampaign pride themselves on their method to helping you construct significant connections with your customers through their software. And, while in the beginning glimpse pages such as the Dashboard can appear a little busy and excessively made complex, it’s not hard to understand how beneficial it is to have all your details in one place.
If you are coming from a different email marketing software, ActiveCampaign provides to do the account migration for totally free. This may just be thought about a con if you want a quick and easy email solution. There are simpler newsletter services out there, so you might want to look elsewhere if this is all you need.
ActiveCampaign’s integrated CRM perfectly link to all your email marketing data, permitting sales teams to act quickly. Functions like lead scoring and social information can also help to simplify your sales follow-up processes. Apart from sending emails, ActiveCampaign likewise enables you to establish landing pages, send out SMS and personalized ‘Discussions’ to website visitors, and even handle how Facebook ads are displayed to contacts.
ActiveCampaign is an innovative tool, and getting acquainted with it takes a lot more work than other tools. Not to mention the routine maintenance you’ll require to establish, screen and optimize projects. If you just want to set up fundamental email series (for example, a welcome campaign), we ‘d advise more economical alternatives like MailerLite or Benchmark, which are far simpler to utilize.
Sadly, there’s no complimentary plan, and with a trial period of simply 2 week, they don’t give you much time to examine whether it’s ideal for you. It’s really difficult to fault ActiveCampaign, not only do they provide practically everything you require within a newsletter marketing tool, but they do it effectively.
One location that is somewhat lacking is the newsletter editor, not offering an experience as slick as other tools out there, with a few niggling functions that could be done much better (like the modification history). The assistance is as marketed: friendly, handy and fast. Email and talk support are terrific, with an individual feel to the interactions.