ActiveCampaign makes it easy to adjust workflows without needing to leave the style template. For instance: You can create emails straight within your workflow without having to hop backward and forward between the automation and email project control panels. This sounds fundamental, however we found that half of the tools we evaluated lacked this back feature.
The tool’s Split Action function lets you A/B test for everything: emails, wait times, SMS versus e-mail, or any type of customized action you’ve developed within the tool. Divide Action also lets you separate the types of offers individuals receive based on when they get in the workflow; this is a great method to reward early birds during time-sensitive promos.
So, for instance, if someone makes a purchase throughout the very first stage of a nurturing campaign, you can integrate the Goals tag to skip the contact to the upsell or resell phase of a workflow. Achieving a goal is among the start triggers ActiveCampaign provides, so you can automatically add somebody to a brand-new workflow if they complete the workflow when they achieve the objective.
The tool also natively incorporates with ActiveCampaign’s CRM software at the Pro strategy and higher. This provides you the capability to automate the sales pipeline by adding into the CRM lineup once they have actually registered for an offer. You can appoint contacts to specific sales people. You can include relationship-driven tasks, or notes, so that you’re continuously in communication from marketing to sales.
Sadly, ActiveCampaign is still behind the industry’s frontrunners in terms of its capability to post material to social media, and to work within the tool to carry out search market research, and to use search marketing information to improve campaigns (something Pardot carries out in a genius style). ActiveCampaign doesn’t provide an iOS or Android app, which is totally unacceptable.
In addition to that, they have the consumer messages function. Using it you can send targeted messages directly to your website visitors, therefore enhancing the total customer experience. ActiveCampaign pride themselves on their technique to assisting you build meaningful connections with your consumers through their software application. And, while in the beginning look pages such as the Control panel can appear a little busy and excessively complicated, it’s not difficult to understand how helpful it is to have all your details in one place.
If you are coming from a different e-mail marketing software, ActiveCampaign uses to do the account migration totally free. This may just be considered a con if you want a quick and easy e-mail service. There are simpler newsletter services out there, so you might desire to look elsewhere if this is all you need.
ActiveCampaign’s inbuilt CRM flawlessly link to all your email marketing information, permitting sales groups to act quickly. Features like lead scoring and social data can also assist to improve your sales follow-up processes. Apart from sending out e-mails, ActiveCampaign likewise enables you to set up landing pages, send out SMS and customized ‘Conversations’ to site visitors, and even handle how Facebook advertisements are shown to contacts.
ActiveCampaign is an advanced tool, and getting acquainted with it takes a lot more work than other tools. Not to discuss the regular upkeep you’ll require to set up, display and enhance campaigns. If you only desire to set up basic email sequences (for instance, a welcome project), we ‘d recommend more economical choices like MailerLite or Criteria, which are far easier to utilize.
Regrettably, there’s no complimentary plan, and with a trial period of simply 2 week, they don’t provide you much time to examine whether it’s right for you. It’s truly tough to fault ActiveCampaign, not just do they provide nearly everything you need within a newsletter marketing tool, but they do it really well.
One area that is slightly lacking is the newsletter editor, not using an experience as slick as other tools out there, with a couple of worrying features that could be done much better (like the revision history). The support is as marketed: friendly, handy and fast. Email and talk support are great, with an individual feel to the communications.