ActiveCampaign makes it simple to adjust workflows without having to leave the design template. For example: You can develop emails directly within your workflow without having to hop back and forth in between the automation and e-mail project control panels. This sounds basic, however we found that half of the tools we tested lacked this back function.
The tool’s Split Action function lets you A/B test for everything: e-mails, wait times, SMS versus e-mail, or any sort of customized action you’ve produced within the tool. Divide Action also lets you distinguish the kinds of deals people receive based upon when they go into the workflow; this is a great method to reward early birds during time-sensitive promotions.
So, for instance, if someone buys throughout the first phase of a nurturing project, you can include the Goals tag to avoid the contact to the upsell or resell stage of a workflow. Accomplishing an objective is one of the start activates ActiveCampaign provides, so you can immediately include someone to a new workflow if they finish the workflow when they accomplish the objective.
The tool also natively integrates with ActiveCampaign’s CRM software at the Pro strategy and greater. This provides you the ability to automate the sales pipeline by adding into the CRM lineup once they’ve registered for a deal. You can assign contacts to specific sales individuals. You can add relationship-driven tasks, or notes, so that you’re constantly in communication from marketing to sales.
Sadly, ActiveCampaign is still behind the industry’s frontrunners in regards to its ability to publish material to social media, and to work within the tool to perform search marketing research, and to use search marketing information to improve campaigns (something Pardot does in a genius style). ActiveCampaign doesn’t provide an iOS or Android app, which is totally undesirable.
In addition to that, they have the client messages feature. Utilizing it you can send out targeted messages directly to your site visitors, for that reason optimizing the general customer experience. ActiveCampaign pride themselves on their method to assisting you build significant connections with your clients through their software application. And, while at very first glance pages such as the Control panel can seem a little busy and excessively made complex, it’s not tough to comprehend how useful it is to have all your information in one place.
If you are coming from a various email marketing software application, ActiveCampaign offers to do the account migration for totally free. This might only be thought about a con if you seek a fast and simple e-mail service. There are simpler newsletter services out there, so you might want to look somewhere else if this is all you require.
ActiveCampaign’s integrated CRM flawlessly connect to all your e-mail marketing data, permitting sales teams to act quickly. Features like lead scoring and social data can also assist to enhance your sales follow-up procedures. Apart from sending e-mails, ActiveCampaign also allows you to set up landing pages, send SMS and individualized ‘Discussions’ to website visitors, and even handle how Facebook ads are displayed to contacts.
ActiveCampaign is an innovative tool, and getting familiarized with it takes a lot more work than other tools. Not to discuss the routine maintenance you’ll need to set up, screen and optimize campaigns. If you just wish to set up basic e-mail series (for instance, a welcome campaign), we ‘d suggest more budget-friendly options like MailerLite or Criteria, which are far much easier to use.
Regrettably, there’s no free strategy, and with a trial period of just 14 days, they do not offer you much time to evaluate whether it’s right for you. It’s truly hard to fault ActiveCampaign, not only do they offer almost everything you need within a newsletter marketing tool, but they do it really well.
One location that is a little doing not have is the newsletter editor, not providing an experience as slick as other tools out there, with a couple of worrying functions that could be done better (like the modification history). The support is as marketed: friendly, valuable and fast. Email and talk assistance are fantastic, with a personal feel to the communications.